Project SF is an independent guide to art, events and things to do in San Francisco.
What We Cover
Four things, all inside San Francisco city limits: a calendar of what is on, from gallery openings and poetry readings to tastings, markets and music; guides to doing specific things well; a directory of galleries, museums, coffee shops, bakeries, restaurants, parks and playgrounds; and a profile of each of the city’s 26 neighborhoods. We do not cover the wider Bay Area except where a trip genuinely starts here, such as the Sausalito ferry or Muir Woods.
Who It Is For
People who live here and want to know what is on this week, people who have just moved and cannot work out why it is cold in July, parents planning a Saturday, and visitors who want to know whether Fisherman’s Wharf is worth it. Families are one of the audiences we write for rather than the only one, and events that are 21+ are labelled as such. Everything is written to answer the question you actually asked, near the top of the page.
How We Make Money
At the moment, we do not. There are no ads, no affiliate links and no paid inclusion in the directory. If that changes, it will be disclosed on this page and labelled on the pages it affects, and it will never determine what we recommend.
How Often It Is Updated
The events calendar is reviewed twice a week, on Mondays and Thursdays, and events are removed or corrected when official sources change. Guides carry the month they were last fact-checked at the bottom of the page, and seasonal guides are rewritten each year rather than recycled.
How This Site Gets Made
AI tools help us build Project SF, and we want you to know that. They speed up the research, help sort through sources, and handle much of the formatting and technical work. What they don’t do is decide what’s worth building. The Project SF team decided that every page should show the answer near the top, which events are 21+, why it is cold in July, and a profile for each of the 26 neighborhoods, designed how the site looks, and chose every feature on it. Every fact is checked against an official source before it goes live.
Tell Us When We Are Wrong
Prices change, restaurants close, ferries get rerouted. If something here is out of date, send us a note and we will fix it and say so. Our full method is on the editorial standards page.
Reporters and editors: see our press page.